Keith Dawkins ’94, Executive Vice President, TeenNick & Nicktoons, Nickelodeon USA
Keith Dawkins C-Suite Media Executive with 25+ years of experience in the media/entertainment, professional sports and philanthropic industries. Experienced in overall business operations, setting company strategy, leadership and management of people, deal negotiations, and driving revenue growth. He has a strong background in marketing, content strategy and creation, digital/social media and forging strategic partnerships with high-profile brands.
Keith is the Chief Executive Officer of Rock Hill Media Ventures, a business built around curating, incubating, and cultivating ideas for mass consumption. The agency focuses on three specific concentrations: media, sports, and social impact, with an expertise in business strategy and consultancy, marketing, and content creation. Rock Hill is already working on high profile projects with proven content creators, consulting for well-known public companies, and providing strategic advisory services to start-up organizations.
Previously, Keith was the Chief Executive Officer of the global non-profit, The First Tee. Partnering with The First Tee’s Founding partners, LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA, as well as former President George W. Bush, who serves as honorary chair, The First Tee uses the values inherent in the game of golf to positively impact the lives of young people. Keith was responsible for the overall day to day operations, which includes 150 domestic chapters, 6 international chapters, 1200 golf courses and a National School Program featured in 10,000 elementary schools.
Prior to The First Tee, he worked 17 years at Viacom becoming an Executive Vice President overseeing TeenNick, Nicktoons and NickMusic channels, and previously the Nick Jr channel, while also launching content and marketing initiatives including Nickelodeon Sports and TeenNick’s The Splat. He originally joined Viacom in 2003 at VH1. Prior to Viacom, Keith was a producer at Fox News Channel. He was honored as a Distinguished Citizen in 2013. Mr. Dawkins’ wife, Jeanine Mahon Dawkins, is an alumna, class of 1994. Keith earned a B.A. in communication arts from Ramapo College.