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Kathryn Zeno

Associate Professor of Marketing

Year Joined RCNJ: 2004

Contact Information

  • Phone: (201) 684-6233
  • Email:
  • Office: ASB-510
  • Office Hours: Mon/Wed 4-5PM; Thurs 10-11AM


  • B.A. Duke University
  • M.B.A. Duke University
  • D.P.S. Pace University

Courses Offered:

  • International Marketing
  • Marketing Principles and Practices

Teaching Interest:

  • Advertising and Promotions
  • Multicultural Consumers and Diversity
  • New Product Development

Research Interest:

  • First Mover Advantage
  • Market Segmentation
  • International and Multicultural Marketing

Recent Publications:

  • Zeno, K., Saldivar, R., & Torres-Baumgarten, G. (2016).  The Role of Marketing and International Business in Fostering Ambiguity Tolerance and Enhanced Decision Making.   Marketing Educators’ Association.
  • Zeno, K., Budeva, D., & Saldivar, R. (2015).  Experiential Learning: An assessment of Impact and Engagement in the Marketing Curriculum using Kolb’s Learning Styles.   Marketing Educators Association.
  • Huato, J. & Woodbury Zeno, K. (2009). Class, Race, and the Spousal Income Gap: The Effects of Family Income, Educational Attainment, and Race/Ethnicity on the Husband-Wife Income Ratio in the U.S. 1980, 1990, 2000. American Behavioral Scientist, 53(2), 261-275.
  • Woodbury Zeno, K. (2008). Organizational Change in Heavily Regulated Industries: Changing First or Second – Does It Really Matter? Published in conference proceedings of the Eastern Academy of Management Conference, Arlington, Va.
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