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Social Media

Section:600
Section Title:Administrative
Policy Number:609
Policy Name:Social Media
Approval Authority:Cabinet
College Policy Executive:Chief Planning Officer
Responsible Executive:AVP Marketing and Web Administration
Responsible Unit:Marketing and Web Administration
Date Adopted:December 2, 2014

Policy

Policy

Ramapo College of New Jersey establishes and maintains official social media accounts to promote the College and approves official College-Affiliated social media accounts for College units, clubs, and organizations. In order to be recognized as an official Ramapo-affiliated social media account, approval must be obtained as outlined in the Social Media Policy procedures. All members of the Ramapo community must utilize social media in accordance with the Social Media Guidelines, Student Code of Conduct and/or the Code of Professional Responsibility, depending on their role

Reason for Policy

The Social Media Policy sets forth policy and procedures regarding the management and coordination of official social media accounts and official College-Affiliated social media accounts.

To Whom Does The Policy Apply

All Ramapo College faculty, staff and students.

Related Documents

  • Student Code of Conduct/Student Handbook
  • Code of Professional Responsibility
  • Social Media Guidelines
  • Design Standards

Contacts

Marketing and Communications
(201) 684-7081

Procedure

Policy

Ramapo College of New Jersey establishes and maintains official social media accounts to promote the College and approves official College-Affiliated social media accounts for College units, clubs, and organizations. In order to be recognized as an official Ramapo-affiliated social media account, approval must be obtained as outlined in the Social Media Policy procedures. All members of the Ramapo community must utilize social media in accordance with the Social Media Guidelines, Student Code of Conduct and/or the Code of Professional Responsibility, depending on their role.

Official Social Media Accounts

The College’s official social media accounts are managed by the Office of Marketing and Communications. The Social Media Strategist handles communications for the College’s official social media accounts and will work with the administrator of affiliated account(s) to provide an official response to inquiries, requests, comments, or other forms of communication directed towards such accounts.

The Office of Marketing and Communications maintains the following official social media accounts for Ramapo College of New Jersey:

Note: The Office of Communications and Public Relations handles all public and press communications and is responsible for any official statements from the College.

Recognizing Official College-Affiliated Social Media Accounts

In addition to the official Ramapo College social media accounts listed above, offices/units/clubs and organizations can choose to have their own social media accounts. To be recognized as an official College-affiliated social media account, the user must submit a request through the Office of Marketing and Communications via the website www.ramapo.edu/social-media. Approved users must abide by the Social Media Guidelines outlined by the Office of Marketing & Web Administration. Use of the official Ramapo College logo on a College-affiliated account is governed by the Logos and Identity Basics as outlined in the College’s Official Design Standards rules. Users deemed to have used an official logo of the College inappropriately will be required to remove the logo. Questions about logo standards should be directed to the Director of Publications via the website https://www.ramapo.edu/public-affairs/.

Individual User Accounts

All community members who maintain a social media presence are advised to follow the Social Media Guidelines, follow the Code of Conduct outlined in the Student Handbook, and/or the Code of Professional Responsibility for employees. Users are not permitted to utilize the official Ramapo College logo(s) for their personal account(s). Users who use an official logo of the College inappropriately will be required to remove the logo.