Skip to Catalog 2023-2024 site navigationSkip to main content

Marketing (B.S.)

Website: Anisfield School of Business



Current as of June 2023

About the Major

The Marketing Program provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy.  In addition, the program offers specialized elective courses in topics such as internet marketing, entrepreneurship, international marketing, new product development, and more.  Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.

The Program prepares students to enter a variety of marketing-related careers, such as digital marketing, social media marketing, sales, advertising, media planning, brand management, and market research, and graduate school.

Outcomes for the Major

Goal 1: Communication: Our students will demonstrate effective oral and written communication using appropriate current technology.

Outcome 1: Students will deliver well prepared oral presentations.

Outcome 2: Students will compose well written business documents.

Goal 2: Ethics: Our students will consider the moral implications of business actions and processes, and propose ethically sound solutions.

Outcome 1: Students will detect ethical dilemmas and offer potential alternatives and solutions.

Goal 3: Foundation: Our students will have a broad-based knowledge in the functional areas of business.

Outcome 1: Students will comprehend principles and practices in key business disciplines.

Goal 4: Perspectives: Our students will consider diverse points of view and apply them towards issue resolution.

Outcome 1: Students will be able to identify and analyze different points of view when seeking to resolve business-related issues.

Goal 5: Reasoning: Our students will be critical thinkers and decision makers able to use qualitative and quantitative methods.

Outcome 1: Students will be able to identify and analyze problems and opportunities, generate alternatives, and recognize appropriate solutions.

Goal 6: Comprehensive Knowledge in the Discipline: Integration: Our marketing students will apply a systematic approach and operate cross-functionally.

Outcome 1: Our marketing students will be able to integratively apply consumer behavior, marketing communication, and market research concepts in developing a marketing plan.

Goal 7:  Specialized Knowledge in the Discipline

Outcome 1:  Students will apply the specific knowledge gained in marketing elective coursework in the development of a marketing plan.

Requirements of the Major
  1. Transfer students who have 48 or more credits accepted at the time of transfer are waived from the courses marked with a (W) below. Waivers do not apply to Major Requirements.
  2. Double counting between General Education, School Core, and Major may be possible.  Check with your advisor to see if any apply.
  3. Writing Intensive Requirement (two general education courses and participation in the ASB Business Writing Across the Curriculum (BWAC) program):  two writing intensive courses in the general education curriculum are required: Critical Reading and Writing II and Studies in the Arts and Humanities; the rest of the Writing Intensive Requirement is met by participation in the ASB BWAC program.
  4. Not all courses are offered each semester.  Please check the current Schedule of Classes for semester course offerings.
  5. The Career Pathways Program requirements must be completed prior to graduation.  Visit the Cahill Career Center/ASB Office.


Note: A 2.0 GPA in the major is required for graduation, which includes ASB core requirements and upper -evel major requirements.

Requirements of the Minor

Courses fulfilling the requirements for the primary or second major may count towards the requirements of the minor, but may not exceed one-half of the credits required in the minor. A School core does not need to be completed for a minor.  Minors are open to students regardless of school affiliation.