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Business Administration – Marketing (B.S.)

Website: Anisfield School of Business

About the Business Administration Major

Students enrolled in the Business Administration major will learn and experience a variety of subjects and skills spanning all aspects of the business and organizational community and practice. Accounting, economics, business ethics, business law, finance, information systems, international business, management, marketing, and organizational behavior are some of the subjects that are explored as students prepare for their business careers in today’s dynamic global and entrepreneurial economy. Contemporary competencies from information literacy to interpersonal skill are also developed through the core curriculum’s learning goals of communication, ethics, foundation, perspectives, and reasoning. The career readiness of each student is specifically advanced through an individualized Career Pathways Program.

Students who have completed their Bachelor of Science in Business Administration from Ramapo College have been employed in multinational, national, and local organizations of all sizes, across industries, and in both for-profit and non-profit sectors. Their employers include national and local firms; corporations and entrepreneurial ventures; consultants; technology, retail, entertainment, sports, banking and other service industries; manufacturing; education; health care; nonprofits; and government. Additionally, many Ramapo business students are accepted into graduate and doctoral programs.  A Business Administration student must choose one of the following concentrations within the Business Administration major: Finance, Management, or Marketing, but may choose up to two concentrations within the major.

Learning Goals and Outcomes for the Marketing Concentration

Goal 1: Communication: Our students will demonstrate effective oral and written communication using appropriate current technology. 

Outcome 1: Students will deliver well prepared oral presentations. 

Outcome 2: Students will compose well written business documents. 

Goal 2: Ethics: Our students will consider the moral implications of business actions and processes, and propose ethically sound solutions.

Outcome 1: Students will detect ethical dilemmas and offer potential alternatives and solutions.

Goal 3: Foundation: Our students will have a broad-based knowledge in the functional areas of business. 

Outcome 1: Students will comprehend principles and practices in key business disciplines. 

Goal 4: Perspectives: Our students will consider diverse points of view and apply them towards issue resolution.

Outcome 1: Students will be able to identify and analyze different points of view when seeking to resolve business-related issues. 

Goal 5: Reasoning: Our students will be critical thinkers and decision makers able to use qualitative and quantitative methods. 

Outcome 1: Students will be able to identify and analyze problems and opportunities, generate alternatives, and recognize appropriate solutions. 

Goal 6: Comprehensive Knowledge in the Discipline: Integration – Our marketing students will apply a systematic approach and operate cross-functionally.

Outcome 1: Our marketing students will be able to integratively apply consumer behavior, marketing communication, and market research concepts in developing a marketing plan.

Goal 7: Specialized Knowledge in the Discipline

Outcome 1: Students will apply the specific knowledge gained in marketing elective coursework in the development of a marketing plan.

About the Marketing Concentration

The Marketing Program (Bachelor of Science degree in Business Administration) provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy.  In addition, the program offers specialized elective courses in topics such as Internet marketing, entrepreneurship, international marketing, new product development, and more.  Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.

The Program prepares students to enter a variety of marketing-related careers (such as digital marketing, social media marketing, sales, advertising, media planning, brand management, and market research) and graduate school.

Requirements of the Major
  1. Transfer students who have 48 or more credits accepted at the time of transfer are waived from the courses marked with a (W) below. Waivers do not apply to Major Requirements.
  2. Double counting between General Education, School Core, and Major may be possible.  Check with your advisor to see if any apply.
  3. Writing Intensive Requirement (two general education courses and participation in the ASB Business Writing Across the Curriculum (BWAC) program):  two writing intensive courses in the general education curriculum are required: Critical Reading and Writing and Studies in the Arts and Humanities; the rest of the Writing Intensive Requirement is met by participation in the ASB BWAC program.
  4. Not all courses are offered each semester.  Please check the current Schedule of Classes for semester course offerings.
  5. The Career Pathways Program requirements must be completed prior to graduation.  Visit the Cahill Career Center/ASB Office.


Note: A 2.5 GPA is required for entry to the Business Administration major; a 2.0 GPA in the Business Administration major is required for graduation, which includes ASB core requirements and upper level major requirements.