Goal 1: Communication: Our students will demonstrate effective oral and written communication using appropriate current technology.
Outcome 1: Students will deliver well prepared oral presentations.
Outcome 2: Students will compose well written business documents.
Goal 2: Ethics: Our students will consider the moral implications of business actions and processes, and propose ethically sound solutions.
Outcome 1: Students will detect ethical dilemmas and offer potential alternatives and solutions.
Goal 3: Foundation: Our students will have a broad-based knowledge in the functional areas of business.
Outcome 1: Students will comprehend principles and practices in key business disciplines.
Goal 4: Perspectives: Our students will consider diverse points of view and apply them towards issue resolution.
Outcome 1: Students will be able to identify and analyze different points of view when seeking to resolve business-related issues.
Goal 5: Reasoning: Our students will be critical thinkers and decision makers able to use qualitative and quantitative methods.
Outcome 1: Students will be able to identify and analyze problems and opportunities, generate alternatives, and recognize appropriate solutions.
Goal 6: Comprehensive Knowledge in the Discipline: Integration – Our marketing students will apply a systematic approach and operate cross-functionally.
Outcome 1: Our marketing students will be able to integratively apply consumer behavior, marketing communication, and market research concepts in developing a marketing plan.
Goal 7: Specialized Knowledge in the Discipline
Outcome 1: Students will apply the specific knowledge gained in marketing elective coursework in the development of a marketing plan.