The BMW Diversity Scholarship is awarded to students in the Anisfield School of Business who demonstrate superior academic success and outstanding leadership qualities. “At BMW we know the importance of developing citizens who can ask the ‘what if’ questions that lead to innovation,” said Ludwig Willisch at the 2013 Ramapo College Distinguished Citizens Dinner. Mr. Willisch is head of the Americas Region of the BMW Group and was honored at the event. “The students at Ramapo College are receiving such an education,” he continued, “and we at BMW are pleased that some of your best and brightest have not only interned with us but are now valued members of the management team.” Other BMW staff work closely with the scholarship recipients to devise an internship program that meets the needs of BMW and the interests of the student.

The BMW of North America Diversity Scholarship program is intended to increase the number of minority students interested in a career in the retail automobile business. The goal is to prepare a well-rounded college graduate who has direct experience with the BMW work environment and is ready to launch a career that responds to the needs of customers from diverse backgrounds.

During the summer of 2012 Danielle Chan and Emma Ruddick-Ferrat worked as interns at BMW North America in Woodcliff Lake, NJ helping the company generate a social media launch for a new vehicle. “They both showed great strength, composure, creativity, drive and determination,” says Trudy Hardy ’91, Manager of Marketing Communications and Consumer Events.

Back to List