Overview:

Here is a list of hashtags /campaigns used on campus by the College’s main accounts and related College accounts. We recommend sticking with one to two hashtags maximum per post for Twitter; multiple hashtags can be used for Instagram. Use general hashtags sparingly on Twitter (examples: #ClassOf2019 or #resumes) because they typically don’t tap into an RCNJ audience.

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Hashtag:

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. “People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.”* While some hashtags contain capital and lower case letters, this is only done for stylized purposes to make the hashtag easier to read – it makes no difference between #RamapoCollege and #ramapocollege.
*Source: Twitter, 2015, https://support.twitter.com/articles/49309

By using a hashtag, Twitter (and Instagram) users can focus a conversation on a certain topic/campaign or look into what others are saying about that topic/campaign. Once a hashtag is written in a post/status, it becomes “clickable” – meaning it becomes a hyperlink you can click on to view a feed of posts containing the hashtag. Usually, for brands or companies, hashtags are used to encourage and drive engagement with fans and followers. In Ramapo’s case, we try to engage a variety of audiences: prospective students, current students, alumni, parents and family, and the community. To increase the success and awareness of certain hashtags, we cross-promote them in social media posts on several social media channels. The most effective hashtags tend to be shorter, easy to read, and connected or related in some way to the College.

If you have an idea for creating a new hashtag or running a campaign, please email socialmedia@ramapo.edu for review, strategy tips, and approval.

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Hashtags should be written using Camel Case, which means if a hashtag contains multiple words, the first letter of each word is capitalized. This makes the hashtag easier to read and accessible for screen readers to read correctly. Acronyms can be written all in upper case. See hashtags below for examples.

Main hashtags:

#RCNJ

#RamapoCollege

Note: #RCNJ is the shortest hashtag so is the easiest and most flexible one to use

Related Hashtags:

#HomeSweetPo

Note: This hashtag can be used year round but it is associated mainly with Orientation and Move-In Weekend. It is also associated with campus and Res Life posts.

#IGoToPo

Note: This hashtag can be used year round but also associated with Orientation – usually works with posts about students.

Specific Hashtags:

Arching / Commencement: #CapsOffRCNJ

Ramapo Oktoberfest Weekend: #RCNJOktoberfest (Run by SGA)

Giving Tuesday and Foundation campaigns: #RamapoGives

Classes:

Class of 2021: #RCNJ2021

Class of 2022: #RCNJ2022

Class of 2023: #RCNJ2023

Class of 2024: #RCNJ2024

Class of 2025: #RCNJ2025

Class of 2026: #RCNJ2026

Class of 2027: #RCNJ2027

Offices / Groups:

Admissions: #WhyRamapo (campaign), #NewRoadrunner, #AskRCNJ (Admitted Students Day), #RCNJTour

Alumni: #RamapoAlumni, #RCNJAlumniGold

Athletics: #WeAreRCNJ

Berrie Center: #ArtsAtRCNJ

Career Center: #RCNJCareerCenter, #HireARoadrunner, #IWorkAtPo

Center for Reading & Writing: #RCNJWritingCenter

Center for Student Involvement (CSI): #RCNJInvolved

Civic & Community Engagement Center: #RCNJVotes

College Programming Board: #CPBRamapo

Commuters: #RCNJCommuters

Dean of Students: #RCNJDeanOfStudents, #RCNJDeanLife

Dining Services (Sodexo vendor): #RCNJFoodies

Educational Opportunity Fund Program: #Rama1StEOF

George T. Potter Library: #RCNJReads (also for FYS Summer Reading), #RCNJLibrary

Honors Program: #RCNJHonors

Office of Fraternity and Sorority Life: #RamapoGreeks

Office of Specialized Services: #RCNJFightTheStigma

Roukema Center: #RamapoAbroad #RamapoInternational

School of Contemporary Arts: #ArtsAtRCNJ

Transfers Connection: #RCNJTransfers

Wellness Coalition: #RCNJWellness

Women’s Center: #ItsOnUsRCNJ, #RCNJPride (also a campus wide conversation), #DiverseRCNJ

Yearbook Submissions: #YearAtPo

 

Questions about the above or on how to use hashtags? Schedule an appointment: socialmedia@ramapo.edu