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Ramapo College Office of Admissions

McBride House 505 Ramapo Valley Road Mahwah, NJ 07430

p: (201) 684-7300
f: (201) 684-7964

About Marketing

Do you ever wonder, what makes consumers buy what they do? How is the Internet changing the way businesses market their products and services? If so, you might want to consider a career in Marketing.

The Marketing concentration under the Business Administration major provides a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy.


Sample Job Titles and National Salary Ranges

Job TitleSalary Range
Market Research Analysts and Marketing Specialists$42,310 - $141,250
Marketing Managers$96,280 - Varies
Sales Managers$81,260 - Varies
Advertising and Promotions Managers$72,150 - Varies
Fundraisers$37,930 - $97,720

* Sources of Information: United States Department of Labor: Bureau of Labor Statistics (2017). For more information about careers and assistance in making your career plans, please contact Career Services ( or visit

Through a broad curriculum of liberal arts and business courses, the Marketing Program will prepare you for the challenges presented in today’s complex business world. You’ll be provided with a solid foundation in marketing theory and a secure understanding of the marketing environment.

Ramapo Marketing students have completed internships and co-ops with various organizations including: American Cancer Society, Food Network Magazine, New Jersey Devils, Redbook, Michael Kors and The DSM Group. You can also consider studying abroad – students have recently studied at Bond University in Australia, the University of Economics in Prague and the University College Dublin in Ireland.