NEW! NOW ACCEPTING APPLICATIONS FOR FALL 2018
Accelerated Bachelor of Science in Business Administration
Ramapo’s accelerated Business Administration major, with a concentration in Marketing, provides students with a solid foundation in business, including business law, ethics, international business, finance and strategic management. Marketing topics covered include marketing communication, consumer behavior, marketing research, e-marketing, and marketing strategy. Hands-on learning experiences allow you to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making. This major prepares you to work or advance in a variety of marketing-related business careers, such as digital marketing, social media marketing, sales, advertising, media planning, and brand management, providing graduates with a breadth of knowledge across business fields that will enable them to be successful in the workforce.
Applicants to the accelerated Business Administration major should have a AS degree in Business Administration with a minimum 2.5 GPA. Applicants with a GPA lower than 2.5 who have significant work experience and/or other mitigating factors may be considered for admission pending approval of the Dean.
Business Administration: Marketing accelerated major two-year cycle of classes (PDF)