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The recommended four-year plan is designed to provide a blueprint for students to complete their degrees within four years. These plans are the recommended sequences of courses. Students must meet with their Major Advisor to develop a more individualized plan to complete their degree. This plan assumes that no developmental courses are required. If developmental courses are needed, students may have additional requirements to fulfill which are not listed in the plan.
NOTE: This recommended Four-Year Plan is applicable to students admitted into the major during the 2023-2024 academic year.
First Year
Fall Semester
- Gen Ed: INTD 101 - FIRST YEAR SEMINAR (HRS 4)
- Gen Ed: CRWT 102 - CRITICAL READING AND WRITING II (HRS 4)
- Gen Ed: - SOCIAL SCIENCE INQUIRY (HRS 4)
- Gen Ed: Quantitative Reasoning MATH 108 - ELEMENTARY PROBABILITY AND STATISTICS OR MATH 110 - PRECALCULUS OR MATH 121 - CALCULUS I (MATH 108 is highly recommended) (HRS 4)
- Total: (HRS 16)
Spring Semester
- Gen Ed: - SCIENTIFIC REASONING (HRS 4)
- Gen Ed: - HISTORICAL PERSPECTIVES (HRS 4)
- School Core: ECON 102 - INTRODUCTION TO MACROECONOMICS (HRS 4)
- School Core: INFO 224 - PRINCIPLES OF INFORMATION TECHNOLOGY (HRS 4)
- Career Pathways: PATH SB1 - CAREER PATHWAYS MODULE 1 FOR BUSINESS
- Recommended: BADM 120 - EXCEL EXPERT CERTIFICATION PREP* (HRS 2)
- Total: (HRS 18)
Second Year
Fall Semester
- Gen Ed: - STUDIES IN THE ARTS AND HUMANITIES (HRS 4)
- Gen Ed: - GLOBAL AWARENESS (HRS 4)
- School Core: ECON 101 - MICROECONOMICS (HRS 4)
- School Core: BADM 225 - MANAGEMENT STATISTICS (HRS 4)
- Career Pathways: PATH SB2 - CAREER PATHWAYS MODULE 2 FOR BUSINESS
- Total: (HRS 16)
Spring Semester
- Gen Ed: Distribution Category: - VALUES AND ETHICS ( School Core: BADM 301 - ETHICS IN BUSINESS) (HRS 4)
- Gen Ed: Distribution Category: - SYSTEMS, SUSTAINABILITY AND SOCIETY OR - CULTURE AND CREATIVITY (Must be outside of ASB) (HRS 4)
- School Core: ACCT 221 - PRINCIPLES OF FINANCIAL ACCOUNTING (HRS 4)
- School Core: MKTG 290 - MARKETING PRINCIPLES AND PRACTICES (HRS 4)
- Career Pathways: PATH SB3 - CAREER PATHWAYS MODULE 3 FOR BUSINESS
- Total: (HRS 16)
Third Year
Fall Semester
- School Core: BADM 223 - BUSINESS LAW I (HRS 4)
- School Core: ACCT 222 - PRINCIPLES OF MANAGERIAL ACCOUNTING (HRS 4)
- Major: MKTG 330 - MARKETING RESEARCH (HRS 4)
- Major: MKTG Elective (HRS 4)
- Total: (HRS 16)
Spring Semester
- School Core: FINC 301 - CORPORATE FINANCE I
- School Core: International Category (ASB) (HRS 4)
- Major: MKTG 310 - CONSUMER BEHAVIOR (HRS 4)
- Major: MKTG 320 - INTEGRATED MARKETING COMMUNICATION (HRS 4)
- Total: (HRS 16)
Fourth Year
Fall Semester
- School Core: MGMT 302 - MANAGING ORGANIZATIONAL BEHAVIOR (HRS 4)
- School Core: MGMT 370 - OPERATIONS MANAGEMENT (HRS 4)
- Major: MKTG 430 - MARKETING MANAGEMENT (HRS 4)
- Major: MKTG Elective (HRS 4)
- Total: (HRS 16)
Spring Semester
- School Core: BADM 495 - STRATEGIC MANAGEMENT (HRS 4)
- School Core: BADM 301 - ETHICS IN BUSINESS or INFO 315 - COMPUTER LAW AND ETHICS (if needed) OR Elective (HRS 4)
- General Elective: Elective (HRS 4)
- General Elective: Elective (HRS 4)
- Total: (HRS 16)
Total Credits Required: 128 credits
Required GPA for Graduation: 2.0 (overall and in the major)
Students must earn a grade of “C” or better in MKTG 290 in order to take MKTG 310 Consumer Behavior, MKTG 320 Integrated Marketing Communication, and MKTG 330 Marketing Research.
*BADM 120 Excel Expert Certification Prep (2 cr.) is recommended for all Marketing majors in the first year, second semester.
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