Do you love being a Roadrunner and have an interest in sharing your college experiences on social media?

Are you interested in sharing your unique point-of-view and day-to-day life as a college student? The Social Media Team at Ramapo College is looking for people like you to join our influencer team! Influencers should be ready to showcase your version of the Roadrunner life, on your personal social media accounts such as Instagram and Tik Tok. Ideally influencers should be able to work independently but can also meet up to brainstorm with the Social Media Team’s Social Media & Content Strategist. With your help, we can spread awareness about RCNJ and the stories we can tell, because together, #WeAreRCNJ.

As an influencer, you can take part in any or all of the following:

• Content research and brainstorming
• Creating content for Reels and/or TikTok that showcase your life as a Roadrunner
• Identifying trends that are applicable and appropriate for RCNJ to take part in
• Taking photos and/or videos that capture the beauty of campus and things to do on/around campus

Benefits of taking part:

• Participate in marketing, public relations, and social media trainings and discussions
• Increase skills in video production, photography, social media management, brand reputation and copywriting
• Add experience to your resume
• Share your unique voice with the Roadrunner community and help foster a welcoming community for incoming and prospective students
• Swag and recognition
• Mentorship opportunities

Qualifications:

• You are a currently enrolled undergraduate or graduate student at Ramapo College.
• You have a talent for storytelling and want to share authentic experiences while promoting the brand of Ramapo College

Expectations:

• Commit to serving as an influencer for one semester during the academic year, with the option to renew.
• Determine what level of content production you can take on with your busy student life at the beginning of your term so that everyone is in agreement.
  • High: 8-10+ pieces of content produced within a semester
  • Medium: 3-7 pieces of content produced within a semester
  • Low: 1-2 pieces of content produced within a semester
• Work predominantly independently and remotely to produce content about RCNJ throughout the semester
• Meet deadlines within predetermined, reasonable timeframes
• Have great communication skills

Meet our current RCNJ Influencers:

Instagram:

• Desiree S. Bounds ’26 – a Theater major concentrating in Acting and Directing and Music minor: @desireesbounds
• Florisel Velez ’28 – an English and Literary Studies major: @flo.at.po
• Leo Lanzone ’28 – a Business Management major and food reviewer: @lanzone.leo
• Matthew Zegla ’27 – a Communication Arts major concentrating in Visual Communication Design: @mzegla_rcnj
• Chloe Silverman ’28 – a Nursing major: @chloemsilverman

TikTok:

• Ashley Gordon ’27 – a Psychology major on the Track team: @_ashleytrack_
• Betsy Castillo ’28 – a first-gen Medical Imaging major and commuter: @betsyc._
• Mia Santana ’26 – a Business Management major on the Women’s Soccer Team: @m.iasantana

Official influencers will have access to college apparel, media kits and/or mic packs.

RCNJ Influencers will be overseen by the Social Media Team’s Social Media & Content Strategist within the Office of Communications and Public Relations.

Apply to become an RCNJ Influencer!

If you’re interested in learning more, please email socialmedia@ramapo.edu! Hope to hear from you soon!