Creative Brief Form

What type of project is this (check all that apply)?

Design/Print Requests

Website update

Website creation

Videography request (creative video for marketing purposes)

Video recording request (event coverage)

Social media request

Photography request

Photography Request

Photo Event Coverage

Request Existing Photos

Requested By

Name

First

Last

Your email address:

Your phone #:

Please select your RCNJ affiliation:

Faculty

Staff

Student

OtherOther

Your division:

Academic Affairs/Provost - Department:

Administration and Finance - Department:

Institutional Advancement - Department:

Enrollment Management / Student Affairs - Department:

Project Information

Project name:

Project deadline date (when the completed project needs to be in-hand):

I acknowledge that I have read and understood the following statement:

I understand that all project requests require appropriate lead time to ensure project is completed by the proposed date. This does not include any production time for outside vendor orders. I also understand that any materials loaded will be reviewed to ensure RCNJ brand standards. For further assistance, please contact Janelle Ferraro (jferrar4@ramapo.edu).

I acknowledge that I have read and understood the following statement:

I understand that all project requests require appropriate lead time to ensure project is completed by the proposed date. I also understand that any materials loaded will be reviewed to ensure RCNJ brand standards. For further assistance, please contact Alex Modafferi (amodaffe@ramapo.edu).

I acknowledge that I have read and understood the following statement:

I understand that all project requests require appropriate lead time to ensure project design is completed by the proposed date. This does not include any production time for outside vendor orders. For further assistance, please contact Angela Moore (amoore2@ramapo.edu).

I acknowledge that I have read and understood the following statement:

I understand that all project requests require appropriate lead time to ensure project is completed by the proposed date. For further assistance, please contact Zach Bressler (zbressle@ramapo.edu).

What do you want to achieve with this project (check all that apply):

Event promotion (i.e. holiday, conference, lecture, party/gathering)

Program promotion (i.e. major/minor, club, sports/team)

Brand awareness

Fundraising

Promotional giveaway (i.e. magnets, t-shirts, stress balls)

Information sharing (i.e. PowerPoint template)

OtherOther

What are your key points/core messages in this project for your audience? Please be specific.

What is the call to action for this project? What is your audience being asked to do or how to respond? Please be specific.

Social Media Questions (all fields required):

Does this post request need to be designed?

Yes

No

Please attach artwork below.

Will this be posted only once or is it a series of posts?

Only Once

Series

Only once (please enter date)

Series (please list timeframe and # of post requests):

Posting dates will be worked into overall content schedule.

What is the date this project is needed to be completed by?

What is the call to action for this post?

Which account(s) will this be posted on?

I will post on my dept/club account only

I will post on my dept/club account AND request you post on the main RCNJ account

Please post on the main RCNJ account only

Please provide account handles for Social Media platforms (Facebook, Twitter, Instagram)

Who, if other than you, needs to approve this request (type N/A if no one)?

Please share the text/copy that will accompany the post.

Copy might be tweaked based on medium.

Is this something that will be posted in the Daily Digest?

Yes

No

If there are co-sponsors for this event/campaign, please list all co-sponsors (type N/A if there are none).

Are any other materials (e.g. flyers, emails, posters, videos) being used to promote this event/campaign?

Yes

No

Do these materials need to be designed?

Yes

No

Please attach artwork below.

Feel free to include additional information not listed above that you feel will help us help you.

Photography Questions (all fields required):

Please note before proceeding: Photography requests for events held Monday-Thursday require one week’s notice. Events held on Friday-Sunday require two weeks’ notice.

Event Date

Event Time

:

Event Location

On campus

Off campus

Location Building & Room Number:

Location Address:

I acknowledge that I have read and understood the following statement:

I understand that all photography requests require appropriate lead time to allow for scheduling. Events that occur Monday-Thursday require one week’s notice. Events that occur on Friday-Sunday require two weeks’ notice. I also understand that if the event is postponed or cancelled, I will notify Carolyn Herring immediately.

Please explain how & where the photos will be used (e.g. social media platforms, digital ads, website, printed materials, PR/media sharing promotion, personal downloads).

Please provide a shot list of key people/moments to capture (e.g. names, specific moments during the event).

Please explain what types of photos you need (e.g. candids, posed).

Request Existing Photos

Please specify the types of photos you are looking for:

Website Updates

Name of the Page or Website

Existing Website/URL

Instructions

Do you need a meeting to discuss the project?

Yes

No

Who needs to approve this project before it goes to live?

FOAP Information

FOAP Account Name:

FOAP Number for Billing:

Please use digits ONLY for the FOAP #. Do not enter hyphens between numbers.

I acknowledge that I have read and understood the following statement:

I understand that the above account information is accurate and has been approved to be billed for this project, should it need billing.

Please prepare to share the FOAP if this project requires billing.

Uploads

Content File 1 (DOC or PDF)

Maximum upload size: 52.43MB

Content File 2 (DOC or PDF)

Maximum upload size: 52.43MB

Photography / Artwork File 1 (image)

Maximum upload size: 52.43MB

Photography / Artwork File 2 (image)

Maximum upload size: 52.43MB

Thank you for providing all of the necessary information in order to begin the creative process. We will contact you to discuss this project further and look forward to working with you.

I understand that the RCNJ Marketing & Communications team of experts will develop materials that support the College’s brand and mission in order to promote the College and my project effectively and successfully.

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