College Catalog: 2010-2011

Anisfield School of Business (ASB): Business Administration (B.S.): Marketing (B.S.)

Four Year Plan

Website: Anisfield School of Business

About the Concentration

The Marketing Program (Bachelor of Science degree in Business Administration) provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy.  In addition, the program offers specialized elective courses in topics such as Internet marketing, entrepreneurship, international marketing, new product development, and more.  Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.

The Program prepares students to enter a variety of marketing-related careers (such as sales, advertising, media planning, brand management, and market research) and graduate school.

Requirements of the Major
  1. Transfer students who have 48 or more credits accepted at the time of transfer are waived from the courses marked with a (W) below.  Waivers only apply to General Education Requirements NOT School Core or Major Requirements.
  2. Double counting between General Education, School Core, and Major may be possible.  Check with your advisor to see if any apply.

Note: A 2.0 GPA in the major is required for graduation.