Anisfield School of Business (ASB)

Faculty Profile Website: Ed Petkus

Petkus-EdProfessor of Marketing

Year Joined RCNJ: 2006

Contact Information:

  • Phone: (201) 684-7386
  • Email: epetkus@ramapo.edu
  • Office: ASB-104
  • Office Hours: Tues 9:45 am- 11:30 am, 1:00 pm- 1:30 pm; Wed 5:00 pm- 6:30 pm; Fri 8:30 am-11:30 am; 1:00 pm- 1:30 pm

Education:

  • Ph.D., Marketing, University of Tennessee
  • M.B.A., Marketing, Virginia Tech
  • B.S., Biochemistry & Nutrition, Virginia Tech

Courses Offered:

  • Consumer Behavior
  • Entrepreneurship
  • Marketing Management
  • Advanced Topics in Marketing

Teaching Interest:

  • Consumer Behavior
  • Entrepreneurship
  • Marketing Management
  • Advanced Topics in Marketing

Research Interest:

  • Marketing Education
  • Marketing History
  • Non-Profit Marketing
  • Sustainability Issues

Recent Publications:

  • Petkus, E. (2014). The Sharing Economy: An Emerging Means to a Positive (Marketing) End?   Conference for Positive Marketing, New York, New York.
  • Petkus, E. (2014). Market Economy vs. Market Society: Implications for Marketing Education.   Marketing Educators’ Association, San Jose, California.
  • Petkus, E. (2013). Developing a Positive Marketing Orientation in the Marketing Curriculum.   Conference for Positive Marketing, New York, New York.
  • Budeva, D., Petkus, E., & Kehaiova, M. (2012). Nationality as a Determinant of Learning Styles: Comparing Marketing Students from Bulgaria and the United States.   Marketing Educators’ Association, Long Beach, California.
  • Petkus, E. (in press, 2012).  Value-Chain Dynamics of the West Point Foundry, 1817-1911: An Historical Case Analysis in Marketing.  Marketing Education Review.
  • Petkus, E., Budeva, D., Chung, C., & Dzhogleva, H. (2011).  Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum.  Marketing Education Review, 21, 113-123.
  • Petkus, E. (2010).  Historical Perspectives in Marketing Education: Justification and Implementation.   Journal of Marketing Education.
  • Petkus, E. (2010).  Incorporating Transformative Consumer Research into the Consumer Behavior Course Experience.   Journal of Marketing Education.
  • Petkus, E., Budeva, D., Chung, C., & Dzhogleva, H. (2010). Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum. Marketing Educators’ Association, Seattle, Washington.
  • Petkus, E. (2009). Electronic Marketing in the Sustainable Tourism Industry: Are Sustainability Credentials Reflected in Website Content? Academy of Marketing Science (AMS), Oslo, Norway.
  • Petkus, E. (2009). An Integrated Framework for the Application of Holistic Marketing Dimensions in the Nonprofit Marketing Context. Global Business Development Institute, Las Vegas, Nevada.
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