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Four Year Plan

ASB: Business Administration - Marketing (B.S.)


Convener: Faculty:
Ed Petkus Desislava Budeva
Christina Chung


About the Concentration

The Marketing Program (Bachelor of Science degree in Business Administration) provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy.  In addition, the program offers specialized elective courses in topics such as Internet marketing, entrepreneurship, international marketing, new product development, and more.  Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.

The Program prepares students to enter a variety of marketing-related careers (such as sales, advertising, media planning, brand management, and market research) and graduate school.

Requirements of the Major

  1. Transfer students who have 48 or more credits accepted at the time of transfer are waived from the courses marked with a [W] below.  Waivers only apply to General Education Requirements NOT School Core or Major Requirements.

  2. Double counting between General Education, School Core, and Major may be possible.  Check with your advisor to see if any apply.
Subject & Course # Title & Course Description
GENERAL EDUCATION REQUIREMENTS
INTD 101 [W] FIRST YEAR SEMINAR
ENGL 180 COLLEGE ENGLISH
AIID 201 [W] READINGS IN HUMANITIES
SELECT ONE GE-SCIENCE WITH EXPERIENTIAL COMPONENT CATEGORY
SELECT ONE GE-MATHEMATICS CATEGORY: MATH 101 or 110 or 121
SELECT ONE [W] GE-HISTORY CATEGORY: HIST 101-110
SELECT ONE GE-INTERCULTURAL NORTH AMERICA CATEGORY
SELECT ONE [W] GE-TOPICS ARTS AND HUMANITIES CATEGORY OR
  [W] GE-TOPICS SOCIAL SCIENCE CATEGORY
ANISFIELD SCHOOL OF BUSINESS REQUIREMENTS
BADM 115 [W] PERSPECTIVES OF BUSINESS AND SOCIETY
ECON 101 MICROECONOMICS
ECON 102 INTRODUCTION TO MACROECONOMICS
SELECT ONE International Category Course:
IBUS 326 FUNDAMENTALS OF INTERNATIONAL BUSINESS
IBUS 305 POLITICS OF INTERNATIONAL INVESTMENT
IBUS 321 CHINA AND OTHER BUSINESS ENVIRONMENTS IN ASIA
IBUS 340 EUROPEAN BUSINESS COMMUNITY
ECON 323 COMPARATIVE ECONOMIC SYSTEMS
ECON 325 INTERNATIONAL ECONOMICS
SELECT ONE Organizational Category Course:
MGMT 302 MANAGING ORGANIZATIONAL BEHAVIOR
SELECT ONE Ethics Category Course:
INFO 315 COMPUTER LAW AND ETHICS
BADM 301 ETHICS IN BUSINESS
BUSINESS ADMINISTRATION: MARKETING MAJOR REQUIREMENTS
  PROFESSIONAL CORE:
ACCT 221 PRINCIPLES-FINANCIAL ACCOUNTING
ACCT 222 PRINCIPLES-MANAGERIAL ACCOUNTING
BADM 223 BUSINESS LAW I
INFO 224 PRINCIPLES OF INFORMATION TECHNOLOGY
BADM 225 MANAGEMENT STATISTICS
MKTG 290 MARKETING PRINCIPLES AND PRACTICES
FINC 301 CORPORATE FINANCE I
MGMT 370 OPERATIONS MANAGEMENT
BADM 495 STRATEGIC MANAGEMENT
  REQUIRED MARKETING CONCENTRATION COURSES:
MKTG 310 CONSUMER BEHAVIOR
MKTG 320 INTEGRATED MARKETING COMMUNICATIONS
MKTG 330 MARKETING RESEARCH
MKTG 430 MARKETING MANAGEMENT
Choose 3 courses from the following At least 1 at the 400 level
MKTG 350 INTERNATIONAL MARKETING
MKTG 360 RETAIL MANAGEMENT
MKTG 370 SALES MANAGEMENT
MKTG 380 BUSINESS TO BUSINESS MARKETING
MKTG 390 E-MARKETING
MKTG 410 ENTREPRENEURSHIP
MKTG 420 NEW PRODUCT MANAGEMENT
MKTG 490 ADVANCED TOPICS IN MARKETING

Note: A 2.0 GPA in the major is required for graduation.


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