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Anisfield School of Business 
Business Administration: Marketing (B.S.) 
Faculty Profiles Career Paths Four Year Career Plan
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Business Administration: Marketing (B.S.)

Requirements of the Major
Convener: Nicolas Dahan
Michael Guiry
Asri Jantan
Ed Petkus
Kathryn Zeno
(disclaimer below)

About the Concentration

The Marketing Program (Bachelor of Science degree in Business Administration) provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy.  In addition, we offer specialized elective courses in topics such as Internet marketing, entrepreneurship, international marketing, new product development, and more.  Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.

The Program prepares students to enter a variety of marketing-related careers (such as sales, advertising, media planning, brand management, and market research) and graduate school.


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