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Photo: Faculty Catalog 2007-2008 
Anisfield School of Business 
Business Administration: Marketing (B.S.) 
Convener: Nicolas Dahan 
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Business Administration: Marketing (B.S.) 
Requirements of the Major

Subject Course # Title
GENERAL EDUCATION REQUIREMENTS
INTD 101 FIRST YEAR SEMINAR
ENGL 180 COLLEGE ENGLISH
AIID 201 READINGS IN HUMANITIES
SELECT ONE GE-SCIENCE WITH EXPERIENTIAL COMPONENT CATEGORY
SELECT ONE GE-MATHEMATICS CATEGORY:
MATH 101 or 110 or 121
SELECT ONE GE-HISTORY:
HIST 101-110
SELECT ONE GE-INTERCULTURAL  NORTH AMERICA CATEGORY
SELECT ONE GE-TOPICS ARTS AND HUMANITIES CATEGORY or
GE- TOPICS SOCIAL SCIENCE CATEGORY
ANISFIELD SCHOOL OF BUSINESS REQUIREMENTS
BADM 115 PERSPECTIVES OF BUSINESS AND SOCIETY
ECON 101 MICROECONOMICS
ECON 102 INTRO-MACROECONOMICS
SELECT ONE International Category Course:
IBUS 326 FUNDAMENTALS OF INTERNATIONAL BUSINESS
IBUS 305 POLITICS OF INTERNATIONAL INVESTMENT
IBUS 330 FUND OF IMPORTING/EXPORTING
IBUS 340 EUROPEAN BUSINESS COMMUNITY
ECON 323 COMPARATIVE ECONOMIC SYSTEMS
ECON 325 INTERNATIONAL ECONOMICS
SELECT ONE Organizational Category Course:
MGMT 302 ORGANIZATIONAL THEORY AND BEHAVIOR
PSYC 345 INDUSTRIAL/ORGANIZATIONAL PSYCHOLOGY
SELECT ONE Ethics Category Course:
INFO 315 COMPUTER LAW AND ETHICS
BADM 301 ETHICS IN BUSINESS
BUSINESS ADMINISTRATION: MARKETING
 MAJOR REQUIREMENTS
PROFESSIONAL CORE:
ACCT 221 PRINCIPLES-FINANCIAL ACCOUNTING
ACCT 222 PRINCIPLES-MANAGERIAL ACCOUNTING
BADM 223 BUSINESS LAW I
INFO 224 PRINCIPLES OF INFORMATION TECHNOLOGY
BADM 225 MANAGEMENT STATISTICS
MKTG 290 MARKETING PRINCIPLES AND PRACTICES
FINC 301 CORPORATE FINANCE I
MGMT 310 MANAGEMENT THEORY AND PRACTICE
BADM 495 STRATEGIC MANAGEMENT
REQUIRED MARKETING CONCENTRATION COURSES:
MKTG 310 CONSUMER BEHAVIOR
MKTG 320 INTEGRATED MARKETING COMMUNICATION
MKTG 330 MARKETING RESEARCH
MKTG 430 MARKETING MANAGEMENT
Choose 3 courses from the following At least 1 at the 400 level
MKTG 350 INTERNATIONAL MARKETING
MKTG 360 RETAIL MANAGEMENT
MKTG 370 SALES MANAGEMENT
MKTG 380 BUSINESS TO BUSINESS MARKETING
MKTG 390 E-MARKETING
MKTG 410 ENTREPRENEURSHIP
MKTG 420 NEW PRODUCT MANAGEMENT
MKTG 490 ADVANCED TOPICS IN MARKETING
Related Information:
Business Administration Home Page
Marketing Concentration Home Page
General Education Requirements
Graduation Requirements

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