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Catalog 2004-2005
Business Administration: Marketing (BS)
School of Administration and Business

Requirements of the Major

Career Paths
Convener: Peter Hellawell



About the Major

Through a broad curriculum of liberal arts and business courses, the Marketing program prepares students for the challenges presented in today's complex business world. The program provides students with a solid foundation in marketing theory and secure understanding of the marketing environment.

Students completing this program enter a variety of marketing fields, these include positions in sales promotion (for a manufacturer or sales promotion agency), advertising (as an advertising specialist in the advertising department of a manufacturer or in an advertising agency), as an account representative or media planner, or in sales.

Students completing this program receive a B.S. degree in Business Administration.
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