{"id":1785,"date":"2021-06-14T15:43:39","date_gmt":"2021-06-14T19:43:39","guid":{"rendered":"https:\/\/www.ramapo.edu\/social-media\/?page_id=1785"},"modified":"2024-07-24T10:30:57","modified_gmt":"2024-07-24T14:30:57","slug":"how-to-post-on-facebook-like-a-pro","status":"publish","type":"page","link":"https:\/\/www.ramapo.edu\/social-media\/how-to-post-on-facebook-like-a-pro\/","title":{"rendered":"How to Post on Facebook Like a Pro"},"content":{"rendered":"<h3>A resource on how to use Facebook for an affiliated account of Ramapo College of New Jersey.<\/h3>\n<p><b>FIGURE OUT WHAT YOU WANT TO SAY IN A POST<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Consider the demographics of your specific audience \u2013 what language do they understand, what are their daily schedules like, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Include date, time, and location when promoting an event. Always include a website link if there is one. If the event has a website link, keep the post short and let people find out more information by visiting the website.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Are you posting a flyer to promote something? Or do you have a photo or visual that has been designed specifically for Facebook in mind? Your actual message can be tailored depending on what photo or visual you use. (Using a photo means you can use more descriptive words in the post; If you have a flyer, you can be more general.)<\/span><\/li>\n<li>Consider who uses Facebook these days &#8211; is your audience even there?<\/li>\n<\/ul>\n<p><b>TIMING IS A VERY IMPORTANT FACTOR<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Take into consideration what your audience is doing at the time you are going to post. Are classes in session if posting for students? Is it a time of day when most people are out of class\/work and scrolling on social media?<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Ask yourself, could this post potentially gain more traction by being posted earlier in the day, or is it better \u201cnews\u201d to post later?<\/span><\/li>\n<\/ul>\n<p><b>FACEBOOK EVENTS<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Creating a Facebook Event can be a tool to advertise events for appropriate occasions. These can include campus-wide events, annual events hosted by departments, large-scale student-oriented events, etc. A Facebook Event would not be created for occasions such as club meetings, organizational recruitment events, tabling events, etc. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">However, it&#8217;s ok not to create a Facebook Event, you can simply just promote attending in a regular post if you&#8217;d like.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"> Creating Facebook Events lets you see who may be attending, before the event. It also allows individuals to share the event with their Facebook connections.<\/span>\n<ul>\n<li>However, some individuals may not feel comfortable sharing that they are attending when the host is a Page and not a Friend&#8217;s profile so keep that in mind.<\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\"> You will need a visual to use as an Event Photo. Use real photos with the RCNJ community, or specifically designed visuals.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Make sure to fill out as many sections as possible when creating the event. It will help those interested get as much information as possible.<\/span><\/li>\n<\/ul>\n<p><b>KEEP TRACK OF RESPONSES AND ENGAGEMENT<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> The comments, likes, shares are important parts of engagement, so be sure to review and learn from them. Also review the Insights section for more in-depth analytics.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Keep in mind the times your most successful posts were published to tap into again.<\/span><\/li>\n<\/ul>\n<p><b>CROSS PROMOTING OTHER RAMAPO ACCOUNTS<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Try \u201cchecking in\u201d to places on campus to let your audience know about different programs and departments. <\/span>\n<ul>\n<li><span style=\"font-weight: 400\">If promoting an upcoming performance, you could check in to \u201cThe Berrie Center.\u201d <\/span><\/li>\n<li><span style=\"font-weight: 400\">If promoting an alumni event, you can check in to \u201cThe Ramapo Alumni Association.\u201d <\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400\">Checking in only works if that department or unit\u2019s Facebook page lists a mailing address in the \u201cAbout\u201d section of its page.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Talking about a unit or club that has a page? Tag their page within the text of your post.<\/span><\/li>\n<\/ul>\n<p><b>NEW CAMPAIGNS\/IDEAS<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> New ideas are great, and it is important to keep up with appropriate trends to promote follower engagement.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> When you have a new idea, it is important to meet with the Social Media Strategist and the Social Media Team to ensure success, and to keep us in the loop.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> We highly recommend regularly attending the Social Media Group meetings. As a group, we discuss different topics related to social media, brand guidelines, the latest platform updates, and best practices. For more info or to be added to the email list, visit <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/social-media-group\/\"><span style=\"font-weight: 400\">ramapo.edu\/social-media\/social-media-group\/<\/span><\/a><\/li>\n<\/ul>\n<p><b>PROFILE TIPS<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Make sure your profile has the most relevant, up-to-date information that all of your followers need to know (office location, contact information, etc).<\/span><\/li>\n<li><span style=\"font-weight: 400\"> You can link a web page or Archway account in your profile. If you decide to utilize a link in your bio, make sure that the link is updated and maintained.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Use a profile photo and header that is relevant and tells your followers who you are. We recommend working with Marketing &amp; Communications for assistance with profile icon design and branding standards. <a href=\"https:\/\/www.ramapo.edu\/project-request\/creative-brief-form\/\">ramapo.edu\/project-request\/creative-brief-form\/<\/a><\/span><\/li>\n<\/ul>\n<p><b>ACCESSIBILITY<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Being accessible means that anyone, regardless of ability, can access and engage with your content.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Utilize the Alternative Text (Alt. Text) feature when posting with a visual to allow those with visual impairments to utilize screen readers and access your content (it\u2019s also known as an image description, and not to be confused with a caption).<\/span>\n<ul>\n<li><span style=\"font-weight: 400\">You can access this by clicking &#8220;Edit&#8221; on a photo before posting it.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be descriptive but concise when writing Alt. Text so that your followers can be as engaged as possible.<\/span><\/li>\n<\/ul>\n<p><b>BECOME RECOGNIZED BY THE COLLEGE<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> All officially recognized Ramapo-affiliated accounts are linked in the Social Media Directory: <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/directory\/\"><span style=\"font-weight: 400\">ramapo.edu\/social-media\/directory\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400\"> Don\u2019t see your club\/organization\/department\/office\/program in the Directory? Fill out the Social Media Application Form to get your account recognized by the College. <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/social-media-application-form\/\"><span style=\"font-weight: 400\">ramapo.edu\/social-media\/social-media-application-form\/<\/span><\/a><\/li>\n<\/ul>\n<p><b>VISUALS\/PHOTOGRAPHY<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Flyers need to be redesigned for social media and maintain College branding standards.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We recommend you work with Marketing &amp; Communications to design the social media visuals you\u2019ll need for your posts. Start the process by filling out our job request form: <a href=\"https:\/\/www.ramapo.edu\/project-request\/creative-brief-form\/\">ramapo.edu\/project-request\/creative-brief-form\/<\/a><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If you must design it on your own, please consult <\/span><a href=\"https:\/\/www.ramapo.edu\/social-media\/graphic-design-tips-for-social-media\/\"><span style=\"font-weight: 400\">ramapo.edu\/social-media\/graphic-design-tips-for-social-media\/<\/span><\/a><span style=\"font-weight: 400\"> for graphic design tips and tricks.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Less is more &#8211; get to the point. Include the basic info (event title, date, time, location, etc) from the flyer into the visual and then include the more specific info (expanded context, event specifics, etc) in the caption. If it&#8217;s a reoccurring annual event, we will design a visual that only includes certain information so that you can use each year and update the information in the caption.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400\"> When using \u201creal\u201d photos, it is best to brainstorm photos that can be evergreen for your posts and then build a photo bank to use year-round.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Take photos on smart devices or request Marketing &amp; Communications photography coverage. The College Photographer can provide coverage for various photo needs: growing your unit\/group\u2019s photo gallery, events, headshots, etc: <a href=\"https:\/\/www.ramapo.edu\/project-request\/creative-brief-form\/\">ramapo.edu\/project-request\/creative-brief-form\/<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400\"> You can request quality photos from the Marketing &amp; Communications photo bank \u2013 email us (<\/span><a href=\"mailto:socialmedia@ramapo.edu\"><span style=\"font-weight: 400\">socialmedia@ramapo.edu<\/span><\/a><span style=\"font-weight: 400\">) with the Flickr links and we\u2019ll download the photos and share with you. <\/span><a href=\"https:\/\/www.ramapo.edu\/webservices\/flickr\/\"><span style=\"font-weight: 400\">ramapo.edu\/webservices\/flickr\/<\/span><\/a><\/li>\n<\/ul>\n<p><b>QUESTIONS?<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u2022 Email <\/span><a href=\"mailto:socialmedia@ramapo.edu\"><span style=\"font-weight: 400\">socialmedia@ramapo.edu<\/span><\/a><\/p>\n<p style=\"text-align: right\"><em>Last updated: July 20, 2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A resource on how to use Facebook for an affiliated account of Ramapo College of New Jersey. FIGURE OUT WHAT YOU WANT TO SAY IN A POST Consider the demographics of your specific audience \u2013 what language do they understand, what are their daily schedules like, etc. Include date, time, and location when promoting an [&hellip;]<\/p>\n","protected":false},"author":461,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1785","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Post on Facebook Like a Pro - Social Media || Ramapo College of New Jersey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ramapo.edu\/social-media\/how-to-post-on-facebook-like-a-pro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Post on Facebook Like a Pro\" \/>\n<meta property=\"og:description\" content=\"A resource on how to use Facebook for an affiliated account of Ramapo College of New Jersey. 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