The Office of Marketing and Web Administration is responsible for overseeing all advertising/marketing for the College and the official College websites and social media channels. The office oversees a yearly media plan and advertising placements that promote the College through print, outdoor signage, digital/web ads, websites, emails, direct mail, video, radio, TV, advertorials, sponsorships, interactive media, apps, social media, and all other forms of paid media or promotion. This includes the strategy, messaging, branding, and design of all marketing materials. All marketing and advertising initiatives for the College as a whole are coordinated and administrated by this office.
The office oversees and maintains all official Ramapo College websites. Web Content Liaisons from each department help to maintain and update the information on the College’s websites and Intranet in coordination with the Web team. Web team also assists in the design, information architecture, implementation, testing and launch of sites using standardized Web templates that include site-wide navigation elements and technologies that enhance usability and accessibility. Training and information sessions for updates and new services are available.
The office also develops and coordinates social media campaigns and daily postings as well as monitors the official social media channels of the College. The office staff serves as liaisons with other college offices and units to offer advice and strategic insights on creating, running, and monitoring other social media channels that are associated with the College.
For any advertising, marketing, or paid media inquiries, please contact Melissa Horvath-Plyman via email at: firstname.lastname@example.org
Organizational Chart (PDF)