{"id":6,"date":"2022-01-26T09:23:02","date_gmt":"2022-01-26T14:23:02","guid":{"rendered":"https:\/\/www.ramapo.edu\/brand\/?page_id=6"},"modified":"2023-09-08T11:44:40","modified_gmt":"2023-09-08T15:44:40","slug":"home","status":"publish","type":"page","link":"https:\/\/www.ramapo.edu\/brand\/","title":{"rendered":"Home"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Our Ramapo College of New Jersey brand exists primarily in the perceptions people have about us:\u00a0<\/span><\/p>\n<p><b>Who we are, what we do, and why it matters.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Every time we communicate \u2014 whether we\u2019re posting on social media, sending promotional material by mail, or talking with prospective students directly \u2014 people form opinions about the College based on their interactions with us.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more consistent and confident we are when telling the Ramapo story, the better our audiences will understand and trust what we have to say. That\u2019s why it\u2019s so important for all of us to be on the same page about our brand identity \u2014 the tangible, real-world system of design and messaging we use every day to tell the world about ourselves.<\/span><\/p>\n<div class=\"row colSet\">\n<div class=\"sColumn col-sm-12 col-md-12  equal-height \"><div class=\"col-border\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ramapo.edu\/brand\/brand-strategy\/\">Brand Strategy<\/a><\/p>\n<\/div><\/div>\n<div class=\"sColumn col-sm-12 col-md-12  equal-height \"><div class=\"col-border\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ramapo.edu\/brand\/brand-language\/\">Brand Language<\/a><\/p>\n<\/div><\/div>\n<div class=\"sColumn col-sm-12 col-md-12  equal-height \"><div class=\"col-border\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ramapo.edu\/brand\/design-standards\/\">Design Standards<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"row colSet\">\n<div class=\"sColumn col-sm-12 col-md-12  equal-height \"><div class=\"col-border\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ramapo.edu\/brand\/downloads\/\">Downloadable Materials<\/a><\/p>\n<\/div><\/div>\n<div class=\"sColumn col-sm-12 col-md-12  equal-height \"><div class=\"col-border\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ramapo.edu\/brand\/logos\/\">Logos<\/a><\/p>\n<\/div><\/div>\n<div class=\"sColumn col-sm-12 col-md-12  equal-height \"><div class=\"col-border\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ramapo.edu\/brand\/photography\/\">Photography<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<div class=\"row colSet\">\n<div class=\"sColumn col-sm-12 col-md-12  equal-height \"><div class=\"col-border\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ramapo.edu\/brand\/social-media\/\">Social Media<\/a><\/p>\n<\/div><\/div>\n<div class=\"sColumn col-sm-12 col-md-12  equal-height \"><div class=\"col-border\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ramapo.edu\/brand\/web-digital\/\">Web &amp; Digital<\/a><\/p>\n<\/div><\/div>\n<div class=\"sColumn col-sm-12 col-md-12 \">\n<\/div>\n<\/div>\n<div class=\"row colSet\"><\/div>\n<div class=\"divider\"><img decoding=\"async\" src=\"\/wp-content\/themes\/rcnjrd\/images\/icons\/ramapo-arch-icom_rule.png\" alt=\"Ramapo\" \/><\/div>\n<p style=\"text-align: center;\"><a class=\"btn\" href=\"https:\/\/www.ramapo.edu\/project-request\/\" target=\"_blank\" rel=\"noopener\">Submit a Project Request<\/a><\/p>\n<div id=\"jig1\" class=\"justified-image-grid jig-d24404b983377588907b5f57c4a36bbb jig-preset-4 jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig1-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2022\/03\/outdoor-banner_think-critically-907x1024.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2022\/03\/outdoor-banner_think-critically-907x1024.jpg\" alt=\"outdoor-banner_think-critically\" width=\"296\" height=\"335\" \/><\/a><p class=\"jig-HTMLdescription\">outdoor-banner_think-critically<\/p><\/li><li><a href=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2022\/03\/Athletic-Field-Drone2-1024x768.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2022\/03\/Athletic-Field-Drone2-1024x768.jpeg\" alt=\"\" width=\"446\" height=\"335\" \/><\/a><\/li><li><a href=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2023\/09\/Arching-2023_0X6A0315.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2023\/09\/Arching-2023_0X6A0315.jpg\" alt=\"Arching-2023_0X6A0315\" width=\"335\" height=\"335\" \/><\/a><p class=\"jig-HTMLdescription\">Arching-2023_0X6A0315<\/p><\/li><li><a href=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2023\/09\/Arching-2023_0X6A0334.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2023\/09\/Arching-2023_0X6A0334.jpg\" alt=\"Arching-2023_0X6A0334\" width=\"239\" height=\"335\" \/><\/a><p class=\"jig-HTMLdescription\">Arching-2023_0X6A0334<\/p><\/li><li><a href=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2022\/03\/Roadrunner-_-Tent-1024x1021.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2022\/03\/Roadrunner-_-Tent-1024x1021.jpg\" alt=\"Roadrunner _ Tent\" width=\"335\" height=\"335\" \/><\/a><p class=\"jig-HTMLdescription\">Roadrunner _ Tent<\/p><\/li><li><a href=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2022\/03\/outdoor-banner_1969-843x1024.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2022\/03\/outdoor-banner_1969-843x1024.jpg\" alt=\"outdoor-banner_1969\" width=\"275\" height=\"335\" \/><\/a><p class=\"jig-HTMLdescription\">outdoor-banner_1969<\/p><\/li><li><a href=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2022\/03\/Martinez-Angelica-12.14.21-02-714x1024.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ramapo.edu\/brand\/wp-content\/uploads\/sites\/364\/2022\/03\/Martinez-Angelica-12.14.21-02-714x1024.jpg\" alt=\"Martinez, Angelica 12.14.21 02\" width=\"233\" height=\"335\" \/><\/a><p class=\"jig-HTMLdescription\">Martinez, Angelica 12.14.21 02<\/p><\/li><\/ul><\/noscript><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our Ramapo College of New Jersey brand exists primarily in the perceptions people have about us:\u00a0 Who we are, what we do, and why it matters.\u00a0 Every time we communicate \u2014 whether we\u2019re posting on social media, sending promotional material by mail, or talking with prospective students directly \u2014 people form opinions about the College [&hellip;]<\/p>\n","protected":false},"author":457,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_noCol_header.php","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Home - Brand Guidelines || Ramapo College of New Jersey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ramapo.edu\/brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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