Image Campaign: Shakespeare

The goal of the Ramapo College of New Jersey image campaign is to enhance awareness, improve image, build reputation, and leverage visibility. Developed in congruence with enrollment efforts, the campaign serves to support our institutional core values that arise from our mission, vision, and initiatives described in our Strategic Plan.

The campaign will communicate the positive growth and changes at Ramapo College to key regional constituencies (business and community leaders, legislators, parents, prospective students, and internal audiences) and support Ramapo's upward trends in increased student preparedness, expanded facilities, growth in alumni giving and overall donations, and to enhance legislative support for College projects that fulfill our mission and objectives.