|Requirements of the Major||Convener: Ed Petkus
About the Concentration
The Marketing Program (Bachelor of Science degree in Business Administration) provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy. In addition, the program offers specialized elective courses in topics such as Internet marketing, entrepreneurship, international marketing, new product development, and more. Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.
The Program prepares students to enter a variety of marketing-related careers (such as sales, advertising, media planning, brand management, and market research) and graduate school.
|Ramapo College of New Jersey recognizes the value of publishing on the Internet and encourages the campus community to produce personal World Wide Web pages to enhance communications. The College does not preview, review, censor, or control the content of these pages in any way as a matter of course. Personal Web pages are those of the authors, and do not in any way constitute official Ramapo College of New Jersey content.|
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