College Catalog: 2015-2016

Students enrolled in the Business Administration major will learn a variety of subjects spanning all aspects of the business community. Accounting, economics, business ethics, business law, finance, information systems, international business, management, marketing and organizational behavior are some of the subjects that are explored as students prepare for their business careers in today’s dynamic global and entrepreneurial economy.

Students who have completed their Bachelor of Science in Business Administration from Ramapo have been employed by national and local C.P.A. firms, small and large corporations, banks and other service industries, and non profit organizations. Additionally, many Ramapo business students are accepted into graduate and doctoral programs annually. Students must choose one of the following concentrations: Finance, Management, or Marketing, and may choose up to two concentrations.

Rules of Acceptance into the Accounting, Business Administration, Economics, Information Technology Management, and International Business Majors, see About the Anisfield School of Business (ASB).

Goal 1: Communication: Our students will demonstrate effective oral and written communication using appropriate current technology. 

Outcome 1: Students will deliver well prepared oral presentations. 

Outcome 2: Students will compose well written business documents. 

Goal 2: Ethics: Our students will consider the moral implications of business actions and processes, and propose ethically sound solutions.

Outcome 1: Students will detect ethical dilemmas and offer potential alternatives and solutions.

Goal 3: Foundation: Our students will have a broad-based knowledge in the functional areas of business. 

Outcome 1: Students will comprehend principles and practices in key business disciplines. 

Goal 4: Perspectives: Our students will consider diverse points of view and apply them towards issue resolution.

Outcome 1: Students will be able to identify and analyze different points of view when seeking to resolve business-related issues. 

Goal 5: Reasoning: Our students will be critical thinkers and decision makers able to use qualitative and quantitative methods. 

Outcome 1: Students will be able to identify and analyze problems and opportunities, generate alternatives, and recognize appropriate solutions. 

Goal 6: Integration in the Discipline: Our marketing students will apply a systematic approach and operate cross-functionally. 

Outcome 1: Our marketing students will be able to integratively apply consumer behavior, marketing communication, and market research concepts in developing a marketing plan.

The Marketing Program (Bachelor of Science degree in Business Administration) provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy.  In addition, the program offers specialized elective courses in topics such as Internet marketing, entrepreneurship, international marketing, new product development, and more.  Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.

The Program prepares students to enter a variety of marketing-related careers (such as sales, advertising, media planning, brand management, and market research) and graduate school.

Rules of Acceptance into the Accounting, Business Administration, Economics, Information Technology Management, and International Business Majors, see About the Anisfield School of Business (ASB).

1. Transfer students who have 48 or more credits accepted at the time of transfer are waived from the courses marked with a (W) below.  Waivers only apply to General Education Requirements NOT School Core or Major Requirements.
2. Double counting between General Education, School Core, and Major may be possible.  Check with your advisor to see if any apply.
3. Writing Intensive Requirement (three general education courses and participation in the ASB Business Writing Across the Curriculum (BWAC) program):  three writing intensive courses in the general education curriculum are required: First Year Seminar, Critical Reading and Writing, and Readings in the Humanities; the rest of the Writing Intensive Requirement is met by participation in the ASB BWAC program.
4. Not all courses are offered each semester.  Please check the current Schedule of Classes for semester course offerings.
5. The Career Pathways Program requirements must be completed prior to graduation.  Visit the Cahill Career Center/ASB Office.

Note: A 2.0 GPA in the major is required for graduation.

General Education Requirements
Four Year Plan
Graduation Requirements
Anisfield School of Business Website
Faculty Profiles