Skip to Anisfield School of Business (ASB) site navigationSkip to main content

Desislava Budeva

Desislava BudevaAssociate Professor of Marketing

Year Joined RCNJ: 2009

Contact Information

  • Phone: (201) 684-7383
  • Email: dbudeva@ramapo.edu
  • Office: ASB-109A
  • Office Hours: Tues 11:20AM-11:50AM & 5:20 PM-5:50 PM; Fri 12:15-1:45PM & 5:20-5:50PM And by appointment

Education:

  • B.B.A. University of Economics – Varna, Bulgaria
  • M.S. University of Sofia, Bulgaria
  • M.B.A. University of North Florida
  • Ph.D. Florida Atlantic University

Courses Offered:

  • International Marketing
  • Marketing Principles & Practices
  • Marketing Research
  • Retail Management

Teaching Interests:

  • Consumer Behavior
  • International Marketing
  • Marketing Channels
  • Marketing Communication
  • Marketing Principles
  • Marketing Research

Research Interests:

  • Culture and its impact on consumer behavior
  • International Market Segmentation
  • Marketing Education

Recent Publications:

  • Fine, M. B., Gleason, K., & Budeva, D. (2016).  Getting what you’re worth: Implications that affect firm value in a brand acquisition.   Journal of Brand Management, 23 (5), 70-96.
  • Budeva, D., & Mullen, M. R. (2016). Does culture matter for international market selection?. International Journal of Export Marketing1(2), 193-214.
  • Budeva, D., Kehaiova, M., & Petkus, E. (2015).  Nationality as a Determinant of Learning Styles: Comparing Marketing Students from Bulgaria and the USA.   e-Journal of Business Education & Scholarship of Teaching, 9(1) 97-106.
  • Zeno, K., Budeva, D., & Saldivar, R. (2015).  Experiential Learning: An assessment of Impact and Engagement in the Marketing Curriculum using Kolb’s Learning Styles.   Marketing Educators Association.
  • Budeva, D., Li, H., & Stoyanov, S. (2014).  International Strategic Aliiances for Marketing, Host Country Environment, and Cummulative Abnormal Returns.   The Clute Institute 2014 International Business Conference.
  • Budeva, D. & Mullen, M. R. (2014).  International Market Segmentation: Economics, National Culture and Time.   European Journal of Marketing, 48 (7/8), 1209-1238.
  • Budeva, D., Li, H., & Stoyanov, S. (2013). A Conceptual Study on International Marketing Strategic Alliances, Host Country Environments, and Cumulative Abnormal Returns. The Clute Institute 2013 International Conference.
  • Budeva, D. & Petkus, E. (2011).  Social Axioms and Learning Styles: Implications for Marketing Education.   Marketing Educators’ Association.
  • Budeva, D., Fine, M., & Gleason, K. (2011).  The Value Implications of Brand Equity Enhancement Strategies: Evidence from Capital Market Perceptions of Brand Acquisitions.   Marketing Strategy Meets Wall Street II.
  • Petkus, E., Budeva, D., Chung, C., & Dzhogleva, H. (2011).  Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum.   Marketing Education Review, 21, 113-123.
  • Budeva, D. (2010).  Cross-cultural differences in evaluating product characteristics: motion pictures.   Management Research Review, 33 (5), 423-436.
Ramapo College of New Jersey recognizes the value of publishing on the Internet. The College does not preview, review, censor, or control the content of these pages in any way as a matter of course. This page and Web pages linked from this page are created by the authors, and do not in any way constitute official Ramapo College of New Jersey content.